American Rag fashion editorial campaign.

Art and Creative Direction

Photography by Brittany Sturrett

American Rag fashion editorial campaign.

Art and Creative Direction

Photography by Brittany Sturrett

American Rag fashion editorial campaign.

Art and Creative Direction

Photography by Brittany Sturrett

Instagram posts

American Rag fashion editorial campaign.

Art and Creative Direction

Photography by Brittany Sturrett

Art and Creative direction

Photography by David Mandelberg

American Rag fashion editorial campaign.

Art and Creative Direction

Photography by Brittany Sturrett

Photography by Brittany Sturrett

Art and Creative Direction

Photography by Michelangelo Di Battista

Fashion editorial campaign

Art and Creative Direction

Photography by Serge Leblon

Fashion editorial campaign

Art and Creative Direction

Photography by David Mandelberg

Bar III Fall '15 fashion editorial campaign

Art and Creative direction

Photography by David Mandelberg

Fashion editorial campaign

Art and Creative Direction

Photography by David Mandelberg

Fashion editorial campaign

Art and Creative Direction

Photography by David Mandelberg

Art Direction and design of this 4-part 'teaser ad campaign' for the launch of the newly redesigned magazine. The campaign appeared for four consecutive weeks in AdAge, Adweek and bus shelters, with the final "reveal" on week 5. 

Photography by various

Multipage fashion ad campaign.

Photography by various

Fashion editorial campaign

Art and Creative Direction

Photography by Walter Chin

Creative and art direction

Photography by Walter Chin

Photography: Ilan Rubin; Serge Leblon; Walter Chin; Mitchel Feinberg; Brittany Sturrett.

For the brand launch we opened a Pop-up shop downtown for 3 weeks. In collaboration with the Visual department, we transformed the space with graphic elements representative of the brand and the campaign that supported it. The campaign was meant to show the versatility of the product and  to do so we collaborated with bloggers and influencers and gave them freedom to style the collection to reflect their taste and personality. All this was captured and featured in the shop in the form of BTS photography. The walls of white covered books signified a blank canvas and a stark juxtaposition with the digital nature of blogging.

Logo design, branding, creative direction.

Alfani RED Campaign featuring Ne-Yo

Photography by Walter Chin

Brand development, Art and Creative Direction, Integrated Marketing.

To attract a young customer whose first port of call may not have been Macy’s, we launched Slade Wilder, a young men’s brand targeted at high school and college-age shoppers. The brand, whose icon is a snorting, mud-pawing wild boar, launched in targeted Malls throughout the USA, and was the inspiration for a non-traditional campaign. A variety of media was used: digital, kiosks, floor decals and sky banners. Kiosks with sound capability would feature a video with the sound of a boar snorting. The floor decals, showing a disruptive path and mud imprints, looked as if the boar had tracked mud on its way to Macy’s. The slightly irreverent campaign was aimed at catching the customer’s attention. A mobile marketing campaign offered a free, specially designed, T-shirt to shopper who texted in to the store. The use of environmental graphics with 3D effects was an arresting and unconventional way to introduce this new line and create buzz.  

Photography by Mitchel Feinberg

Print campaign for the introduction of a whimsical and comfortable loungewear and accessories line. The surreal use of the "bunny" element, as well as the tagline, illustrated the fun world of Jenni.

Brand development, Art and Creative Direction

Installation design

30 YEARS of INC Holiday Campaign is a celebratory campaign to commemorate 30 years and to exemplify the spirit of the brand. The use of whimsical illustrations that would frame the narrative for the Holiday Campaign, paired with handwritten messages, solidified the celebratory aspect of the campaign and made it fun and approachable. The illustration became the iconic image that was used for in-store displays, hang-tags, packaging, advertising. 

Art and Creative Direction

Illustration by Gattobravo Miao

In order to infuse some fun into our fashion posts and campaigns, I proposed a partnership with Gretchen Röehrs, who “plays with food” in her fashion sketches. Gretchen has a unique perspective and has created a following with her playful approach to her illustrations. From banana peels as jumpsuits to a croissant as a cocktail dress, food truly becomes fashion through her art.

Creative concept for integrated campaign featuring digital ads and social media posts.