Magazine Prototype

Magazine prototype conceived as a stand alone title, custom publication, or added value advertising.

The Met

Concept design and art direction for the relaunch of The Met Holiday Catalog. The beauty of the holiday season is translated into a magical visual narrative meant to transport the reader into a fantastical world reminiscent of the Nutcracker.

Icons

Custom publication sponsored by Lincoln Motor

CPG Advertising

Herbal Essences brand ad

Raid Essentials | Project Reimagine

We partnered with Raid to help parents of pets and humans alike feel comfortable using plant-based Raid Essentials to keep their homes bug-free. The articles, which featured custom illustrations offered up ways for people to reimagine spaces at home, like turning the living room into a pet playground and letting the kitchen double as a crafting studio. The robust campaign also included five print advertorials, social drivers to all digital content, and Walmart in-store drives to purchase.

Raynolds Wrap brand ad

Yondu native and branded ad

Home Depot

Bring It Home: In this custom native program, Jennifer Stagg and Cecilia Moyer share the piece that helps finish their room makeover. Custom photography spotlight an array of Home Depot Home products.

Creative Direction, photo art direction.

Photography: Adam Albright

Prop stylist: Carol Linnan

First Impressions

To capture the endearing nature of baby clothes I created a series of campaigns that depicted a fantastical world where the baby is always the charming protagonist. Portrait photography, traditional illustration and paper illustration where used to achieve that.

Photography: Stefano Azario

Paper Illustrations by Matthew Sporzynski

American Rag

Art and Creative direction

Photography by Michelangelo Di Battista

Branded Advertising

Ne-Yo x Alfani Red

Brand Launch campaign. In partnership with Ne-Yo, the campaign is targeting a younger, cooler customer and aimed at positioning Alfani Red as a collection of slimmer and trendy clothes for young men.

Brand development, Art and Creative Direction. Print and in-store graphics.

Photography by Walter Chin

Alfani

Print ad

Tasso Elba

Direct Mail

Macy's Direct Mail

Creative direction, photo art direction

Petite Direct Mailer

BarIII brand launch

For the launch of this new fashion brand, targeting a younger consumer, we opened a Pop Up shop downtown Manhattan for three weeks. Traditional as well as guerrilla marketing tactics were successfully used to attract this customer.

Logo Design, Art and Creative Direction